Appointment Setting

If you want to grow your business, outsourcing certain aspects of your sales and lead generation process can be extremely beneficial. Hiring an expert to focus on leads allows you to get better results, while you focus on what you do best. The process is more efficient and usually saves your company a lot of money.

But what is the difference between lead generation and appointment setting? Check out our guide below to learn more about the ins and outs of these various styles of driving new business.

This is usually the last step in the process of lead generation. At this point, an appointment setter schedules a time for the prospect to meet with a closing sales representative. The sales rep will give an in-depth sales pitch and finalize the deal.